Semantic Analysis: Framing of “Benjamin Netanyahu” in Israeli Media

For our example analysis, we analyzed 158 media articles between March 6 and 9, 2025, to decipher the political and public discourse surrounding " Benjamin Netanyahu." The Semantic Analysis, visualized as entity-relationship (ER) modeling, shows the central narratives, dominant themes and connections between "Netanyahu" and various political, legal and social contexts .

Learn how data-driven methods can reveal media trends and influence strategic decisions in politics.

evAI Context Analyse: Semantic Analysis to Determine the Framing of "Netanyahu"

Semantic Analysis: Framing "Benjamin Netanyahu" in Israeli Media

Analysis of the political context

The ER diagram visualizes in which subject areas Benjamin Netanyahu is mentioned in the media .

The structure in the diagram consists of:

• Netanyahu (grey, central node) as the central point of the analysis.

• Topic clusters (gray nodes) representing different main areas in which Netanyahu is mentioned.

• Contextual terms (light blue nodes) , each assigned to a topic cluster and showing the most common terms related to Netanyahu.

• Size ratios of the nodes : The larger a topic cluster, the more frequently this topic appears in the analyzed media reports.

As part of the semantic analysis, the diagram shows not only which topics dominate, but also which terms are particularly closely associated with Benjamin Netanyahu.

Analysis of the most important topic clusters in the context

Security & Military

• Most common terms: "חמאס (Hamas)", "שב"כ (Shin Bet)", "מלחמה (war)", "ביטחון (security)", "תקיפה (attack)", "צה"ל (IDF)", "מערכה (military operation)".

• Significance: Netanyahu is primarily associated with military decisions, Hamas conflicts and security issues . This shows that the security policy debate in Israel continues to dominate.

• Recommendation: Netanyahu could focus on strategic communications that highlight security successes to underscore his leadership and reassure the population. At the same time, there is the challenge of addressing criticism of military missteps .

Political Negotiations & Government

• Most common terms: "ממשלה (government)", "כנסת (Knesset)", "קואליציה (coalition)", "חוק (law)", "משא ומתן (negotiations)".

• Meaning: Netanyahu's name is often mentioned in connection with coalition crises, new laws and political negotiations .

• Recommendation: Focus on stability in the government coalition . If domestic tensions can be reduced, Netanyahu could secure his position of power in the long term.

  
  

Justice & Corruption

• Most common terms: "משפט (trial)", "חקירה (investigation)", "פרשת (affair)", "עדות (testimony)", "תביעה (indictment)", "בית המשפט (court)".

• Significance: Judicial affairs are a central point of criticism in public perception. The ongoing trials against Netanyahu are receiving intensive media coverage.

• Recommendation: Develop a communicative counter-narrative that does not dominate the justice debate . Netanyahu could try to bring his successes in other areas (security, economy) more to the fore.

Public Opinion & Protests

• Most common terms: "הפגנה (demonstration)", "מחאה (protest)", "תמיכה (support)", "סקר (poll)", "ציבור (public)".

• Meaning: Large parts of the population participate in protests or express criticism of Netanyahu's policies.

• Recommendation: Create opportunities for dialogue with the public to regain trust. Proactive communication about reforms or political measures could help to shape public perceptions in a more positive way.

Media & Communication

• Most common terms: "תקשורת (media)", "ראיון (interview)", "פרסום (publication)", "פייק ניוז (fake news)", "סרטון (video)".

• Significance: Netanyahu is heavily featured in media campaigns, fake news debates and PR strategies .

• Recommendation: Develop a targeted media strategy . It would be advisable to strengthen trustworthy media partners and control offensive media campaigns in order not to lose control over the interpretation of political events.

International Relations

• Most common terms: "ארה"ב (USA)", "ביידן (Biden)", "דיפלומטיה (diplomacy)", "יחסים בינלאומיים (International Relations)".

• Meaning: Netanyahu is often mentioned in international contexts, especially in relation to the United States and diplomatic tensions .

• Recommendation: Strengthen international alliances . Netanyahu could increase his efforts to develop strategic relationships in order to further develop economic and military cooperation.

Economy & Social Policy

• Most common terms: "כלכלה (economy)", "רפורמה (reform)", "מחירים (prices)", "יוקר המחיה (cost of living)", "שוק העבודה (labor market)".

• Significance: Economic issues are present but less dominant than security and justice issues. However, the rising cost of living is a potential weak point for Netanyahu .

• Recommendation: Communicate economic policy measures more actively in order to gain broader support. The middle class in particular could be addressed through targeted tax or social policies.

Adjectives Attached to Netanyahu

These adjectives describe Netanyahu in different contexts:

• Negative descriptors: מנותק (disconnected), אידיוטי (idiotic), שחיתות (corrupt), מכוער (ugly), אטום (insensitive)

• Positive descriptors: נחוש (determined), אסטרטגי (strategic), מנוסה (experienced)

Verbs Indicating Netanyahu’s Actions

The most common verbs where Netanyahu is the subject:

• Political Actions: מנהיג (leads), מחוקק (legislates), משכנע (persuades), מכנס (convenes)

• Legal Contexts: מואשם (accused), נחקר (investigated), מצדיק (justifies), דוחה (rejects)

• Public Perception: תוקף (attacks), מתנצל (apologizes), מכחיש (denies)

• Security & Military Actions: מאשים (blames), מנהל (manages), מפנה (redirects)

Strategic recommendations for the next steps

Based on the analysis, the following communication potential emerges for Netanyahu:

• Establish security as a core message, but also take responsibility for military mistakes.

• Actively shape coalition stability in order to minimize political unrest.

• Do not let the justice debate dominate, but highlight economic and security policy successes.

• Take public protests seriously and respond to them in a targeted manner – promote dialogue opportunities.

• Deepen international relations to secure geopolitical support.

• Communicate economic and social policies more effectively in order to build trust among the population.

Conclusion

The ER diagram shows that "Netanyahu" is primarily associated with security issues, judicial proceedings and political instability . Public opinion is divided and protests dominate opinion. To consolidate his position, Netanyahu should focus on proactive communication and strategic alliances , while defusing critical issues with controlled rhetoric .

Strategic recommendation: The focus should be on responsible security policies, economic reforms and diplomatic strength to ensure political stability and regain voter confidence.