Employer Branding is Brand Perception through the eyes of your employees
Using semantic analysis, we capture how your brand is perceived by current and potential employees. We analyze open texts from surveys, interviews and social media comments to find out what stories your brand tells and how these can be emotionally charged.
Stories that attract talent
The strongest employer brands tell stories that inspire, excite and connect. With our linguistic methodology, we uncover the narratives of your brand and analyze how these stories shape the perception of your corporate culture. Our semantic analyses show which values, messages and emotions your employer branding radiates - and where there is potential for optimization.
Unique insights into your brand's culture
Understanding cultural differences is essential, especially for internationally operating companies. The language your employees and candidates use reflects how they experience your brand.
Our analyses go beyond traditional surveys:
We examine open texts from questionnaires, interviews and employee discussions.
We identify patterns, clusters and themes that form the core of your employer brand.
We measure how your brand is perceived on social media, forums and other platforms.
The DNA of your employer's brand
How does your employer brand stand out from others? Every brand has a unique DNA, which we make visible for you. We transform qualitative characteristics into quantifiable criteria and create precise DNA maps.
With these representations, you can:
Compare your brand with competitors in the job market.
Identify the strengths and weaknesses of your positioning.
Monitor employer branding measures over time.
Employer Branding Over Time
Our semantic analysis is not just an optimization tool – it is your key to long-term success. We help you to continuously understand and improve the perception of your brand in the job market so that you can attract and retain the best talent.
Everything in brief in less than a minute
Interested in learning more?